There is a fever going on, thanks to the likes of Solenn Heussaff, Raymond Gutierrez, and Tessa Prieto who launched an all-out campaign on Twitter for Magnum, the latest chocolate bar to hit the town. And I got utterly curious... the moment I realized it was already available at 7-Eleven, PBcom Tower, I didn't let the day end without getting one.
There are three flavors to choose from, the classic, chocolate truffle, and almond. As of press time the only one that I haven't been able to try is the classic. It's Php 55 if you get it from 7-Eleven but the suggested retail price is Php 50.
First that I tried, chocolate truffle. Here's how it looks like.
|Chocolate truffle flavor|
It's chocolate ice cream covered in thick belgian chocolate. It is thick, doesn't easily melt, and the chocolate coating is surprisingly good... 'cause yeah, that's belgian chocolate baby!
The almond flavor resembles a pinipig ice cream bar. I had high expectations for this one 'cause most people I know who tried all three variants, favored this one.
Unfortunately, for me it didn't deliver. It tasted kind of bland actually and chewing those bits of almonds were a bit tedious.
The verdict? Magnum ice cream is good, sure I'd still recommend it to anyone who wants to give it a try. But to say that it's great will be taking it a bit too far. I think, Magnum's growing popularity should be credited from a very effective marketing strategy, not so much from how it tastes. Anyway, I'll let you be the judge of it.